National studies have concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. For each additional ad a young person sees (above the monthly youth average of 23), he or she drank 1% more. (Archives of Pediatric and Adolescent Medicine, 2006). A 2010 study found that 29% of youth who shop at convenience, liquor or small grocery stores at least twice a week began using tobacco at a substantially higher rate over their peers.
BPHC worked hard to support the small convenience stores that are vital parts of our neighborhoods to create a healthy atmosphere for the youth in our community to succeed. The Healthy Retailer Project was a statewide effort to raise awareness about the harmful effects of Big Alcohol and Tobacco companies. These companies strategically place their ads to be seen by the youth of the community without regard for our community values. The project encouraged stores to address the placement, advertising and access to adult products and increase healthy food options and attention to the more nutritious items in the store.