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Published on June 27th, 2016 | by Burlington Partnership

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Project Sticker Shock: Keeping Kids Safe for Prom

Research shows that more teens die from drinking and driving during the prom and graduation season than at any other time of the year. This May, our staff and 4 students from Burlington High School’s Students Taking Actions and Risks Together group visited retailers near the school to implement their annual “Project Sticker Shock” to reduce the negative consequences of underage drinking. Students placed bright stickers on alcoholic beverages and cooler windows at liquor and convinience stores that read: “Hey there, please keep this out of the hands of minors. Providing alcohol to people under 21 may result in fines up to $2,000 and 2 years in jail.”

Sticker shock is a great way to remind adults how important it is to support our youth in making healthy and legal decisions about alcohol use during what can be a high risk time. Jill Nye-McKeown, BHS Prevention Coordinator, says: “Our prevention team wants to extend a big thank you to Mobil Mart on North Ave., and 802 Beer, Wine, and Spirits for their enthusiastic participation in Project Sticker Shock this year!”

According to the 2013 Youth Risk Behavior Survey, 38% of teens in Burlington who drank in the last month report obtaining alcohol by someone giving it to them and 26% reported they specifically gave someone money to buy it for them! Research conducted by the Pacific Institute for Research and Evaluation estimated that underage drinking costs the citizens of Vermont #123.4 million in 2010 (last time reported by the Office of Juvenile Justice and Delinquency Prevention). It is important that we support safe ways for kids to socialize and have fun and discourage underage alcohol use for their health and the health of our community.

We’d like to extend a special thank you to BHS START members Noah Smith, Libby Branch, Paul Knapp, and Rachel Horton for their dedicated work to sticker alcohol products in very cold store coolers!


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